REAPRA has identified 13 industries that are promising target markets in Southeast Asia (SEA) and Japan. When looking for subsidiaries, REAPRA takes for a long-term (10+ years) strategy to build sustainable companies to become leaders in select industries.

To REAPRA, it should not be a copy of a model from some other parts of the world, the entire region of Southeast Asia (SEA) is a big and complex market with many countries and cultures, so the business model has to be tailor-made to suit each market. The startup mentality in Southeast Asia needs to change. The investment philosophy has to be something that has a country advantage.

REAPRA is supporting subsidiaries by connecting them to its network. It is a combination of practical assistance like building technology as well as helping subsidiaries build strategic capital. REAPRA Technology supports 68 current companies from technology side.